When vaping traditional e-liquids, the free-base nicotine can take longer to reach your bloodstream and satisfy those cravings, when compared to the 7 seconds or so that it takes when smoking a cigarette.

This ‘lag’ can sometimes leave people feeling a little dissatisfied when they start vaping, and this is why nicotine salts were introduced in the US around two years ago.

The nicotine from nicotine salts is absorbed into the bloodstream at a much faster rate than free-base nicotine resulting in a faster, stronger hit. This means that those cravings are satisfied more quickly and with less puffs on your e-cigarette, saving you e-liquid.

Not only that, but the throat hit is much smoother with nicotine salts, perfect for if you’re looking for a high nicotine strength without the harsh throat hit.